Designer: Alex S Yu / London-Vancouver-Taipei
alexsyu.com / @alex.s.yu
Photographer: Jason Mordeno
Model: Jessica Yu & Louise Kim
MUA: Hyesoo Sohn Makeup Artistry & Koeun Makeup Artistry
Clothing Design: Alex S. Yu
Assistant: Douglas Hsieh
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About the brand
ALEX S. YU creates colourful and minimal garments that explore the fine line between reality and fantasy. His aesthetics rollick the happy emotions of childhood, nostalgia and wanderlust; and ponder the very definition of femininity in a modern, quirky way through garments. He is trained at Blanche Macdonald Centre in Vancouver and then furthered his education at the prestigious London College of Fashion in the United Kingdoms. The ALEX S. YU girl loves to have fun, and isn’t afraid of trying new things. She loves color, prints, quirky shapes and experimental textures. The ALEX S. YU girl is eccentric, lively, nonchalant and views life through a pair of rose-tinted glasses. ALEX S. YU creates a line of contemporary luxury streets wear that is ready-to-wear with a twist of avant-garde experimental attitude. He plays with proportions, color blockings and unusual silhouettes while mixing and using materials that are usually not developed for traditional garment making with comfortable, human friendly materials. ALEX S. YU is made with dream and love.