Calvin Klein never leaves us disappointed when it comes to promoting the brand’s legacy of sexiness in their ads. For its latest underwear campaign, the brand features it model Kendall Jenner, Joan Smalls, Isabeli Fontana and Edita Vilkeviciute with the new tagline “the original sexy”.
Photographed by Mikael Jansson, Calvin Klein’s Fall/Winter 2015 Underwear campaign continues its signature black-and-white theme to aspire the brand’s “modern, body conscious, sensuous” appeal.
“Calvin Klein originated sexy and we’re going to reclaim, re-imagine and re-image it,” says Melisa Goldie, Chief Marketing Officer of Calvin Klein. She also states that the brand is ” bringing together a powerful mix of women from all over the world to celebrate our heritage as a leader in the intimates category.”
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